Vans
Social | Creator Management | Original Content
A brand built on creativity, rebellion, and self-expression relies storytelling with the
same force.
As Vans’ Global Social AOR, we redefined how the brand shows up socially. Energizing loyalists and attracting the next generation.
Step one: build a social playbook that honors Vans’ legacy in skate, music, and art while giving the brand a real-time pulse on culture.
Next, we activated on the ground. Covering launches, artist collabs, and creator-driven moments with talent like Travis Barker, SZA, Lil Uzi Vert, Atiba Jefferson and more.
Feeding daily publishing, community engagement, and storytelling that actually mattered to fans.
A social presence designed to reflect the energy of Vans’ community.
Live, creator-driven, and culturally connected.
